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AI-POWERED VISUAL INTELLIGENCE FOR RETAIL

See Today.
Understand Every Store.
A Safer Tomorrow.

Transform your existing cameras into intelligent retail systems that help you understand customer activity, improve store safety, monitor operations, and respond to important events in real time.

Sierrawing uses AI-powered computer vision to turn live video into actionable operational insights.

Real-TimeMonitoring
AIDetection
OperationalInsights
SEE TODAY UNDERSTAND WHAT MATTERS A SAFER TOMORROW
Live intelligence
Flagship Store · CheckoutLive
Flagship Store · CheckoutCheckout 03
Queue zone
248visitors today
248Visitors today
2 minAverage wait
04Open checkouts
Queue building at checkout 03A little help can keep things moving
Store activity in real timeFrom the entrance to the checkout
Store traffic
09:00 12:00 18:00
STORE PULSEA better view of every visit.Illustrative monitoring data
Smarter Retail Starts with Visual Intelligence

From Passive Footage to Proactive Operations

Retail environments generate a continuous stream of visual data through CCTV cameras and security systems. Traditionally, this footage is used mainly for security and reviewed only after an incident. Sierrawing changes that — continuously analyzing camera feeds to identify relevant events, understand activity, and deliver actionable alerts to retail teams.

BEFORE

Idle footage, reviewed manually after the fact.

AFTER

Live intelligence, understood in real time.

The same cameras — one AI layer apart.

From customer movement to restricted-area activity and operational safety, Sierrawing helps teams move from passive video monitoring to proactive retail operations.

AI-Powered Store Monitoring

Customer activity intelligence, in real time.

Give your retail teams real-time visibility across stores, departments, entrances, warehouses, and other operational areas. Understand activity patterns across your retail environment.

TRACKED ACTIVITY TYPES

Customer presence detectionStore traffic monitoringEntry and exit activityQueue monitoringArea occupancy insightsHigh-activity zone detectionStore activity trends

Turn visual activity into useful operational information without requiring constant manual monitoring.

Customers moving through a retail store LIVE STORE OVERVIEW
6 Zones MonitoredNo configured events detected
Queue & Waiting-Time Monitoring

Keep queues from becoming a customer experience problem.

Long queues can negatively impact customer experience and store operations. Sierrawing can monitor designated queue areas and identify when activity exceeds configured thresholds.

INTELLIGENT QUEUE ALERTS

Detect Queue FormationIdentify when customers begin forming a queue.
Monitor Queue ThresholdsTrack activity against configured thresholds.
Prolonged Waiting ActivityIdentify extended customer waiting periods.
Real-Time AlertsGenerate alerts the moment thresholds are exceeded.
Queue Activity Over TimeTrack queue trends across the day.
Faster Staff ResponseSupport quicker staffing decisions.
Checkout Zone 03 THRESHOLD
Customers waiting in a retail checkout queue
QUEUE THRESHOLD EXCEEDED
9 IN QUEUE
LocationCheckout Zone 03
CameraCAM-11
Wait Time8 min
ThresholdExceeded
Queue Capacity9 / 6 configured

Retail teams can respond when attention is needed instead of continuously watching camera feeds.

Store Safety Monitoring

Create a safer retail environment for everyone.

Sierrawing can identify configurable safety-related events across stores and operational areas.

SAFETY INTELLIGENCE

Person detectionRestricted-area entryUnauthorized accessUnsafe activityCrowd or occupancy thresholdsEmergency-area activityAfter-hours movement

Configure rules based on the specific requirements of each retail location.

Store supervisor monitoring retail floor activity LIVE SAFETY OVERVIEW 3 PEOPLE DETECTED
94.2% Safety ScoreNo configured events detected
Restricted Area Monitoring

Watchthe areas only authorized staff should enter.

Certain areas of a retail environment should only be accessible to authorized personnel. Sierrawing continuously monitors configured restricted zones and can trigger alerts when activity is detected.

EXAMPLE AREAS

Staff-only areasStock roomsServer roomsCash handling areasLoading zonesBack-office areasRestricted warehouse sections

This helps store teams identify potentially important activity without relying entirely on manual surveillance.

Camera: Stock Room 02 ALERT
Camera view of a person entering a restricted staff-only area
RESTRICTED ENTRY
Stock Room 02
Unauthorized Entry DetectedConfidence 97.4% · Staff-only area
View
Customer & Staff Activity Intelligence

Understand how your store actually operates.

Sierrawing can distinguish relevant visual events and provide operational visibility across different areas of a store.

MONITOR:

Customer activityStaff presenceStore entrancesCheckout areasService countersStock areasRestricted zonesHigh-traffic areas

Use these insights to better understand how your retail environment operates throughout the day.

Store camera footage of customer and staff activity LIVE ACTIVITY FEED 12 IN VIEW
1,284 Events TodayStructured across 8 event types
Theft & Suspicious Activity Detection

Go beyond recorded footage.

Retail security teams need more than recorded footage. Sierrawing can be configured to identify specific visual events that may require attention.

WHAT CAN BE MONITORED

Unusual movement patternsRestricted-area activityAfter-hours presenceProlonged activity in defined zonesSuspicious access eventsHigh-risk operational areas

Alerts can help teams investigate potential incidents faster.

Sierrawing provides AI-assisted detection and alerts. Final incident verification and business decisions remain with authorized personnel.

Security camera mounted above a retail aisle monitoring shopper activity
TRACKING
MONITORING FOR PATTERNS
No Flagged ActivityAisle 4 · CAM-22
Smart Checkout & Counter Monitoring

Watchevery checkout and service counter closely.

Checkout and service areas are critical to the retail experience. Sierrawing can provide visual intelligence around configured checkout zones.

MONITOR

Customer presenceQueue activityCounter occupancyService-area activityStaff availabilityPeak activity periods

This can help retail teams identify areas where additional staff or operational attention may be required.

Camera: Checkout Row 1 LIVE
Camera view of a retail checkout counter 7 IN LINE 3 COUNTERS MONITORED
Peak Activity Detected Checkout Row 1 · CAM-06
BusyView
9:41
Monday, September 14
14:37
SIERRAWING · CRITICALnow
Restricted Area EntryStore 04 — Back Office
SIERRAWING · WARNING2m ago
Queue Threshold ExceededCheckout Lane 3
SIERRAWING · INFO6m ago
Suspicious Activity FlaggedAisle 4
REAL-TIME RETAIL ALERTS

Make Sure the Right Alert Reaches the Right Person

Important events should reach the right people at the right time. Sierrawing converts AI detections into actionable alerts.

Real-time notifications
Severity-based alerts
Location-based rules
Custom event triggers
Alert history
Escalation workflows

Teams can review the event and take appropriate action through their existing operational workflows.

ONE DASHBOARD FOR YOUR RETAIL NETWORK

Everything in One Operational View

Bring Visual Intelligence From Every Store Location

Use real-time and historical data to understand what is happening across your retail network.

  • Multi-store camera coverage
  • Real-time safety & queue alerts
  • Store activity timeline
  • Role-based team access
  • Works on desktop, tablet, and mobile
Sierrawing
Overview
Live View
Events
Analytics
Safety
Queues
Stores
Automation
Settings
Search events, cameras, or stores...

Dashboard

PREVIEW Today
Stores Online
48 / 50
AI Events
1,284 Today
Critical Alerts
17
Safety Score
94.2%
Queue Events
126
Restricted Area Events
34
Storefront camera preview
StorefrontLive
Stock Room camera preview
Stock RoomLive
Security camera preview
SecurityLive
Recent Events
  • Restricted Area Entry
  • Queue Threshold Exceeded
  • Unauthorized Access
  • After-Hours Movement
  • Suspicious Activity Flagged
Retail store, seen among several connected store environments MULTI-STORE VIEW
24/7Cross-Store Visibility
  • Downtown Flagship·Live
  • Northgate Mall·Live
  • Riverside Plaza·Live
Multi-Store Retail Intelligence

Centralized Visibility Across Every Location

Retail businesses often operate across multiple stores, regions, and operational environments. Sierrawing enables centralized visibility across locations.

MANAGE:

Multiple StoresMonitor multiple retail locations.
Multiple CamerasTrack connected visual sources.
Multiple DepartmentsConfigure monitored areas per department.
Different AI RulesApply rules specific to each location.
Location-Specific AlertsRoute alerts to the right store teams.
Centralized Event HistoryReview AI-generated events in one place.
Operational AnalyticsCompare trends across locations.
50Retail Locations
312Cameras Connected
9Regions
Use Your Existing Cameras

Modernize Without Rebuilding Your Surveillance

Sierrawing is designed to work with existing visual infrastructure wherever compatible. Connect supported camera and video sources to the platform and introduce AI-powered intelligence.

CONNECT → ANALYZE → DETECT → ALERT

1ConnectLink supported camera and video sources to Sierrawing.
2AnalyzeAI models process live and recorded footage in real time.
3DetectRelevant events and patterns are identified automatically.
4AlertTeams are notified the moment something needs attention.

This allows retailers to modernize their visual operations without unnecessarily rebuilding their existing surveillance infrastructure.

0New Cameras Required
<10 minTypical Integration Time
24/7Continuous Intelligence
Flexible AI Rules

Configurerules for every store, department, or area.

Every retail environment operates differently. Configure detection rules according to the requirements of each store, department, or operational area.

Queue Rule

Alert when queue activity exceeds the configured threshold.

IF/THEN
Restricted Zone Rule

Alert when a person enters a restricted area.

IF/THEN
After-Hours Rule

Alert when activity is detected during configured hours.

IF/THEN
Occupancy Rule

Alert when an area reaches a defined occupancy threshold.

IF/THEN
Safety Rule

Alert when a configured safety-related event is detected.

IF/THEN
Rules can be combined and scoped to any camera, zone, or time window.
FROM DETECTION TO ACTION

Turn Every Event Into an Operational Workflow

Sierrawing doesn’t just detect an event. It helps retail teams move from detection to response.

Detect
STEP 01
Understand
STEP 02
Alert
STEP 03
Act
STEP 04
Improve
STEP 05
Retail Analytics

Turn Historical Data Into Better Decisions

Historical visual intelligence can help retailers understand operational trends.

Retail events
1,284events today
+8%
MonTueWedThuFriSatSun
2,140+7%
Store activity
126+4%
Queue patterns
89-2%
Safety events
34+3%
Restricted-area events
Peak activity periods18+5%
Location performance94.2%+1.8%
Event frequency1,284+8%
Response patterns142+6%

Use data to support better staffing, operational planning, and store management.

Flexible Deployment

Cloud, Edge & Hybrid

Different retail environments require different deployment models. Choose the architecture that best fits your operational, connectivity, security, and scalability requirements.

Cloud

Centralized AI processing and management for distributed retail operations.

LatencyStandard
Best ForDistributed retail operations

Edge

AI processing closer to the camera source for environments where local processing is preferred.

LatencyReal-time
Best ForLocal, low-latency processing

Hybrid

Combine edge processing with centralized cloud management and analytics.

LatencyAdaptive
Best ForMixed connectivity environments
Built For Modern Retail Infrastructure

Modern AI, Built for Practical Retail Operations

Sierrawing combines modern AI technologies with practical retail operations.

ALSO INCLUDED

AI Video AnalyticsCloud InfrastructureIntelligent AlertingAPI & Webhook Integration

NVIDIA technologies can be incorporated into supported GPU-accelerated AI workloads where applicable, helping enable efficient computer vision inference at scale.

Computer Vision

Understand people, activity, and objects across every camera.

Object Detection

Deep Learning

Identify configured visual patterns and events.

Pattern Recognition

GPU-Accelerated Inference

Support demanding real-time visual workloads.

Real-Time

Edge AI

Process AI closer to the camera source when needed.

Low Latency
7 REASONS TO SWITCHRETAIL TEAMS

Why Retail Businesses Choose Sierrawing

Improve Store Visibility

Understand important activity across your retail environment in real time.

Respond Faster

Receive alerts when configured events require attention.

Improve Customer Experience

Monitor queues and operational activity to help teams respond proactively.

Strengthen Store Safety

Identify safety and access-related events across defined areas.

Scale Across Locations

Manage visual intelligence across multiple stores from a centralized platform.

Use Existing Infrastructure

Extend the value of compatible camera infrastructure with AI-powered capabilities.

Reduce Manual Monitoring

Let AI continuously analyze visual data so teams can focus on decisions and actions.

Retail Use Cases

Built for Every Kind of Retail Environment

From grocery aisles to shopping malls, Sierrawing adapts to the operational reality of each retail format.

Supermarkets & Hypermarkets

Monitor customer activity, queues, restricted areas, and store operations.

Fashion & Apparel Stores

Understand customer movement, store activity, and operational events.

02 / 06
Electronics Retail

Monitor customer areas, counters, restricted zones, and after-hours activity.

Shopping Malls

Support centralized visual intelligence across multiple retail environments.

Convenience Stores

Monitor entrances, checkout areas, restricted zones, and operational activity.

Retail Warehouses

Monitor workers, vehicles, restricted zones, and warehouse operations.

6+Retail Formats Supported
1Unified Platform
0Camera Replacements Required
Secure & Controlled Access

Retail Video Data, Appropriately Controlled

Retail video data requires appropriate controls. Sierrawing can provide security-oriented capabilities.

  • Role-based access
  • Controlled dashboard permissions
  • Secure authentication
  • Event access controls
  • Configurable user permissions
  • Protected API access
  • Audit-oriented operational visibility
Access Control SECURE
RoleDashboardEventsSettingsAPI
Admin
Store Manager
Staff
Viewer
GrantedRestricted

Security configuration can be adapted to the deployment architecture and business requirements.

The Sierrawing Vision

The Future of Retail Operations Is Intelligent

Retail teams should not have to discover important incidents after they happen. With Sierrawing, cameras become more than surveillance devices. They become a source of real-time operational intelligence.

See what is happening.Understand what matters.Respond when it matters.Improve continuously.
Keep Your Cameras.Keep Your Systems.Add Intelligence.
SEE TODAY. A SAFER TOMORROW.

Make Your Retail Operations Smarter

Turn your existing visual infrastructure into an AI-powered retail intelligence system.

Store Safety AI Multi-Store Ready Real-Time Alerts