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LEGAL

Privacy Policy

Sierrawing Private Limited respects your privacy and is committed to protecting the personal information of everyone who visits our website, creates an account, uses our platform, or otherwise interacts with our services.

Effective 28 July 2026 Updated 5 September 2026 Sierrawing Private Limited

1About Sierrawing

Sierrawing Private Limited is an India-based technology company developing and providing AI-powered visual intelligence solutions.

Our platform uses technologies such as computer vision, deep learning, AI video analytics, edge AI, cloud infrastructure, and intelligent automation to help organizations derive operational intelligence from compatible visual data sources.

2Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • The Sierrawing website
  • Sierrawing accounts
  • Sierrawing software and platform services
  • Product demonstrations
  • Contact and enquiry forms
  • Customer support interactions
  • Marketing communications
  • Other interactions with Sierrawing

This Privacy Policy does not necessarily apply to third-party websites, applications, or services that may be accessible through links or integrations provided by Sierrawing.

3Information We Collect

The information we collect depends on how you interact with Sierrawing.

Information You Provide

You may provide information when you:

  • Create an account
  • Request a demo
  • Contact us
  • Subscribe to communications
  • Purchase or subscribe to a service
  • Submit a support request
  • Apply for a job
  • Communicate with our team

This information may include:

  • Full name
  • Business email address
  • Phone number
  • Company name
  • Job title or role
  • Account credentials
  • Billing information
  • Subscription information
  • Support enquiries
  • Communications and correspondence
  • Information included in forms or applications

4Account Information

When you create and use a Sierrawing account, we may collect information necessary to operate and secure your account, including:

  • Name
  • Email address
  • Password credentials
  • Organization information
  • User role
  • Account preferences
  • Authentication information
  • Login activity
  • Account configuration

Passwords are intended to be protected using appropriate security measures and are not intended to be stored as readable plain-text passwords.

5Camera, Image & Video Data

Sierrawing provides AI-powered visual intelligence services that may process visual information supplied or connected by customers.

Depending on the customer's configuration, this may include:

  • Camera feeds
  • Video streams
  • Images
  • Recorded video
  • AI detection results
  • Event metadata
  • Camera identifiers
  • Location identifiers
  • Timestamps
  • Configured detection information

Sierrawing may process this information to provide the AI-powered functionality requested by the customer.

Customer Responsibility

Customers are responsible for ensuring that they have the appropriate rights, permissions, notices, and lawful basis required to collect and process visual information through Sierrawing.

This may include responsibilities relating to:

  • Employees
  • Customers
  • Visitors
  • Contractors
  • Members of the public
  • Other individuals appearing in visual data

Customers must use Sierrawing in accordance with applicable privacy, data-protection, employment, surveillance, and other applicable laws.

6Automatically Collected Information

When you access our website or services, certain information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Operating system
  • Device type
  • Device identifiers
  • Approximate location derived from IP address
  • Pages viewed
  • Features used
  • Access times
  • Referring website
  • Diagnostic information
  • Error information
  • Performance information

We use this information to operate, secure, maintain, and improve our website and services.

7How We Use Information

We may use collected information for the following purposes.

Providing and Operating Services

To:

  • Create and manage accounts
  • Provide Sierrawing services
  • Process visual data
  • Generate AI events
  • Provide dashboards
  • Deliver alerts
  • Provide analytics
  • Support integrations
  • Manage subscriptions

Customer Support

To:

  • Respond to enquiries
  • Troubleshoot issues
  • Provide technical assistance
  • Investigate service problems
  • Communicate about support requests

Product Improvement

We may use appropriate service and usage information to:

  • Improve product functionality
  • Improve reliability
  • Analyze platform performance
  • Develop new features
  • Understand product usage
  • Improve user experience

Where customer content or visual data is subject to contractual, privacy, or security restrictions, we will handle it according to the applicable agreement and requirements.

Security

We may process information to:

  • Detect unauthorized access
  • Prevent fraud and abuse
  • Investigate security incidents
  • Protect our systems
  • Protect user accounts
  • Maintain platform security

Communications

We may use your information to send:

  • Account notifications
  • Service updates
  • Security notices
  • Product announcements
  • Support communications
  • Marketing communications, where permitted

8AI ProcessingRead carefully

Sierrawing uses AI technologies, including computer vision and deep learning, to analyze supported visual data.

Depending on the enabled capabilities, the system may identify configured events such as:

  • Person detected
  • Vehicle detected
  • Helmet detected
  • No helmet detected
  • Restricted-area activity
  • Occupancy threshold exceeded
  • Queue activity
  • Other configured operational events

AI capabilities vary depending on the product, deployment, configuration, and available AI models.

Human Oversight

AI-generated results may not always be accurate.

Organizations should use appropriate human review and operational procedures, particularly when AI-generated information may influence:

  • Safety decisions
  • Security decisions
  • Access decisions
  • Employment decisions
  • Other consequential decisions

Sierrawing provides AI-assisted intelligence and does not guarantee that AI detections will always be correct.

9Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, the basis may include:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests
  • Consent
  • Protection of vital interests
  • Other lawful bases permitted by applicable law

The applicable legal basis depends on the nature and context of the processing.

10Cookies and Similar Technologies

Sierrawing may use cookies and similar technologies to operate and improve its website and services.

These technologies may be used for:

  • Essential functionality
  • Authentication
  • Security
  • Preferences
  • Analytics
  • Performance monitoring
  • Marketing, where applicable

You may manage cookies through your browser settings or available cookie controls.

Disabling certain cookies may affect some website functionality.

Please see our Cookie Policy for additional information.

11How We Share Information

Sierrawing does not sell personal information to third parties.

We may share information where reasonably necessary to provide services, operate our business, protect our users, or comply with legal obligations.

Service Providers

We may use third-party providers for services such as:

  • Cloud infrastructure
  • Hosting
  • Payment processing
  • Email delivery
  • Analytics
  • Customer support
  • Security
  • Monitoring
  • Infrastructure management

These providers may process information on our behalf and are expected to maintain appropriate contractual and security protections.

Customer Organizations

If you use Sierrawing through an organization, authorized administrators and users of that organization may have access to information associated with the organization's account according to their permissions and configuration.

Legal Requirements

We may disclose information when reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful requests
  • Comply with legal processes
  • Protect our rights
  • Prevent fraud or abuse
  • Protect the safety of individuals or the public

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.

12Third-Party Integrations

Sierrawing may support integrations with third-party applications and systems through APIs, webhooks, or other mechanisms.

When you enable an integration, information may be transmitted to the relevant third-party service according to your configuration.

You are responsible for reviewing the privacy and security practices of third-party services that you choose to connect to Sierrawing.

13International Data Transfers

Sierrawing may use service providers, infrastructure, or technologies located outside India.

Where personal information is transferred across jurisdictions, we will seek to implement appropriate safeguards as required by applicable law.

14Data Retention

We retain information for as long as reasonably necessary for purposes including:

  • Providing our services
  • Maintaining accounts
  • Fulfilling contractual obligations
  • Maintaining business records
  • Resolving disputes
  • Preventing fraud
  • Maintaining security
  • Complying with legal obligations

Retention of customer visual data may depend on:

  • Customer configuration
  • Subscription plan
  • Deployment architecture
  • Contractual arrangements
  • Applicable legal requirements

Customers are responsible for establishing appropriate retention practices for visual data processed through their Sierrawing deployment.

15Data SecurityImportant

We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

Depending on the service and deployment, security measures may include:

  • Authentication
  • Access controls
  • Role-based permissions
  • Encryption where appropriate
  • Network security
  • Infrastructure protections
  • Monitoring
  • Logging
  • Security procedures

However, no internet-based service or storage system can be guaranteed to be completely secure.

16Your Privacy RightsImportant

Depending on your location and applicable law, you may have rights relating to your personal information.

These may include the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion
  • Request restriction of processing
  • Object to certain processing
  • Request data portability
  • Withdraw consent where applicable
  • Opt out of certain marketing communications
  • Lodge a complaint with an applicable authority

These rights may be subject to applicable legal limitations and exceptions.

To exercise applicable rights, please contact us using the information provided below.

17Marketing Communications

Where permitted by law, Sierrawing may send communications relating to:

  • Product updates
  • New features
  • Company announcements
  • Industry insights
  • Educational content
  • Events
  • Promotional offers

You may unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or contacting us.

We may continue to send essential service-related communications where necessary to operate your account or provide requested services.

18Children's Privacy

Sierrawing's services are intended primarily for businesses and organizations and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

19Job Applications

If you apply for a position at Sierrawing, we may collect information such as:

  • Name
  • Contact information
  • Resume
  • Employment history
  • Education
  • Skills
  • Professional qualifications
  • Other information voluntarily provided during the recruitment process

We use this information to evaluate applications, communicate with candidates, and manage recruitment activities.

20Third-Party Websites

Our website may contain links to third-party websites or services.

Sierrawing does not control and is not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policies of third-party services before providing personal information.

21Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our products and services
  • Technology
  • Business practices
  • Legal requirements
  • Privacy and data-protection obligations

If we make material changes, we may provide appropriate notice through our website, services, email, or other reasonable communication channels.

The Last Updated date at the beginning of this Privacy Policy indicates when it was most recently revised.

GET IN TOUCH

22Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us.

Websitewww.sierrawing.com
AddressShop 3, Sindhudurg Darshan, Four Bunglows, Andheri West, Mumbai, Maharashtra – 400053
Email[email protected]
We typically respond within 1–2 business days.